We built this dotCity

In a few weeks the latest city-focused new gTLD will open its doors for registrations.  DotAmsterdam is undoubtedly be popular, especially if the tourism industry embraces it and starts to use it for marketing purposes.  Based on tourism numbers from … Continue reading…

For dotEngland, Harry and Saint George!

“I see you stand like greyhounds in the slips, Straining upon the start. The game’s afoot: Follow your spirit, and upon this charge Cry ‘God for Harry, dotEngland, and Saint George” Seven years ago a group was formed to petition … Continue reading…

Rank Outsider

Putting on our Internet user hats, very few of us are interested in what actually goes on in the engine of the World Wide Web when we press the “Google Search”.  Search Engine Optimisation (SEO) experts make thousands of pounds … Continue reading…

Time To Re-Evaluate Your TLD Strategy By Sheri Falco, General Counsel, ICM Registry LLC

The Internet Corporation for Assigned Names and Numbers’s new top-level domain program resulted in approximately 1,400 new TLDs for consumers and brands; including new domain extensions like dotWine, dotGolf, dotLaw, dotNYC, dotBMW, etc. The intellectual property community significantly influenced the creation … Continue reading…

Digital Threats Targeting Australian Brands

As Global brands become more proactive in protecting their revenue and reputation in the digital space, brand abusers are now targeting new markets and soft targets to attack… Australia’s intellectual property is valued at $A222.0 billion with expenditure on intellectual … Continue reading…