The first weekend in July

By Stuart Fuller   The first weekend in July is a date firmly marked in many sporting calendars in England.  Wimbledon has been going for a week and the chances are that we’ve only got Andy Murray left flying the … Continue reading…

Proposals Afoot To Force Commercial Domain Registrants To Reveal Identity

By David Goldstein   ICANN has put forward a proposal that if adopted would see commercial entities being forced to reveal their identities when registering domain names, and privacy advocates are aghast. In the Initial Report on the Privacy and … Continue reading…

Had the new gTLD programme led the U.S. to Internet Independence yet?

By Stuart Fuller   Sitting down in 21st place in the list of the most registered Top Level Domains in the world with 1.8million registrations is dotUS.  It ranks firmly below the suffix of countries with significantly smaller populations such … Continue reading…

Is brand loyalty dead?

By Stuart Fuller   Billions of pounds are spent every year by organizations to build brand loyalty within their customer base.  One of the traditional cornerstones of marketing theory is that consumers are loyal followers of a brand, whether through … Continue reading…

Can Your Brand Afford to Not Have a dotBrand?

By Roland LaPlante, Senior Vice President and Chief Marketing Officer, Afilias   Are these web addresses for real? annualreport.axa innovandconnect.bnpparibas study.monash play.samsung m.sohu An emphatic YES! In fact, more than six hundred brands have applied for their own dotBrand (a … Continue reading…